The barren, colourless winter of a landlocked mountain range. This is the Jura, our home and the home of Swiss watchmaking.
A vast landscape of snow, ice and rock. Treacherous, stunningly beautiful and awe inspiring for all who behold it.
What could be purer than frozen water? The element that sustains all life, endless in its variations in colour, form and smell. Immense in its power and never ending in its relentless assault on every object we humans create.