[b]Taiwan exhibition/conference 台灣展覽
Speaker Anti-Digital -2
Dipl. Ing. Florian Serex
Anti-Digital | Manufacture vs. Industrial watch movements. Demystification of a Marketing myth
Florian Serex's entire working life has been completely dedicated to the art of watch making. His resume stretches back over four decades and encompasses engineering, management, process optimization, business strategy and evening steering the reins as CEO of a medium sized watch manufacturer.
His knowledge and experience of overseeing and improving the process of manufacturing mechanical timepieces ranges from small, artisan producers right up-to industry giants with their 'industrial' scope production.
You'd struggle to find a human being on planet earth better able to examine and analyze the differences, strengths and weaknesses that separate the small-scale, hand production of watches known as 'manufacture' and the larger scale, mechanized production used by brands such as Rolex.
Prepare to learn some shocking truths!
Dipl. Ing. Florian Serex
反數位化／手工機芯及工業機芯的比較，解開行銷神話的迷思
Florian Serex的工作生涯全奉獻在製錶業裡。他過去四十年來的成就領域涵蓋 : 工藝技術、工業化、流程優質化、企劃策略，及任職CEO，領導位於Val Fleurier世界知名機芯廠。
他豐厚的學識與經驗及管理，改善製作機械機芯流程的能力，橫跨量少、如藝術品般的 “Haut Horlogerie”手工機芯，到生產百萬以上規模的工業機芯 。
當今世界上很難找到比他更具專業能力的人來檢視せ分析 “Haut Horlogerie”手工機芯和機械化量產，被品牌如Omega、Rolex使用的工業機芯之間為何不同及其優缺㸃。
準備好接收意想不到的真相吧!
更多關於Horage資訊: www.horage.com
